How to Get an SEO Score for Your Website

If you want to improve your website’s visibility in search results, checking its SEO score is a useful place to start. An SEO score can highlight technical issues, content gaps and other factors that may affect how easily search engines and visitors can use your site.

However, an SEO score is a guide rather than a definitive measure of success. Different tools use different checks, so it is best to treat the score as a starting point and focus on fixing the most important issues.

What is an SEO score?

An SEO score is an assessment generated by a website audit tool. It typically reviews several areas, including page titles, meta descriptions, mobile usability, page speed, broken links, security and technical settings.

Some tools provide a score for an entire domain, while others assess individual pages. The results can help you spot problems, but they do not directly predict where your website will rank in Google or other search engines.

How to check your website’s SEO score

1. Choose an SEO audit tool. Use a reputable tool that explains what it checks and gives practical recommendations. Google Search Console is a helpful free resource for monitoring search performance and identifying certain technical issues. Other website audit tools can provide additional checks.

2. Enter your website address. For a broad overview, audit your homepage or domain. To assess a particular service, product or article, enter its individual page address.

3. Review the results. Look beyond the overall number. Check which issues are marked as urgent, which pages are affected and what evidence the tool provides.

4. Prioritise your fixes. Resolve problems that prevent search engines from accessing important pages or make the site difficult to use. Then work through content and performance improvements.

5. Run the audit again. Recheck your website after making changes. Regular audits can help you monitor progress and catch new issues.

What should an SEO audit check?

Technical SEO

Check that important pages can be crawled and indexed. Review your XML sitemap, robots.txt file, redirects and canonical tags. Make sure your website uses HTTPS and that broken links or server errors are addressed.

On-page SEO

Each important page should have a clear, descriptive title and a useful meta description. Use headings to organise the content, write meaningful image alt text and link to other relevant pages on your website.

Content quality

Useful content should answer the questions visitors are likely to have. Keep information accurate and easy to understand, avoid unnecessary repetition and update pages when details become out of date. There is no ideal word count for every page; clarity and usefulness matter more.

Mobile usability and page speed

Check that your website works well on mobile devices, with readable text and easy-to-use navigation. Pages should load promptly and respond reliably. Large images, unnecessary scripts and poorly configured hosting can all affect performance.

Accessibility and user experience

A well-organised website helps visitors find what they need. Use descriptive link text, provide text alternatives for meaningful images and make sure important functions can be used with a keyboard. These improvements can make your site easier to use for more people.

How to improve a low SEO score

Start by investigating the specific recommendations in your audit. Fix serious technical errors first, particularly issues affecting important pages. Then improve page titles, headings, internal links and content where needed. Compress oversized images and remove features that slow the site without adding value.

Avoid making changes solely to increase a tool’s score. Some recommendations may not suit your website, and a perfect score does not guarantee more traffic or higher rankings. Use your judgement, check the impact of changes and keep the needs of your visitors at the centre of your work.

Measure progress beyond the score

To understand whether your SEO work is helping, monitor useful measures over time. These may include organic traffic, search impressions, clicks, enquiries, sales and the performance of important landing pages. Search Console and website analytics tools can help you assess these trends.

When you get an SEO score for your website, treat it as a practical health check—not a final verdict. Regular reviews, helpful content and a smooth visitor experience are more valuable than chasing a number on an audit report.