How to Check Your SEO Score on Google
If you want to improve your website’s visibility, you may be wondering how to check its SEO score on Google. The important thing to know is that Google does not provide one official score that sums up your website’s SEO. Instead, Google offers several free tools that help you assess different parts of your site, from search performance to page speed and technical issues.
Third-party SEO tools may give your website a score out of 100, but this is their own estimate. It is not a Google ranking score, and a high score does not guarantee that a page will appear at the top of search results.
What does an SEO score measure?
An SEO score is usually a summary of factors that may affect how well a website is optimised. Depending on the tool, it could include:
- Page titles and meta descriptions
- Headings and content quality
- Mobile usability and page speed
- Broken links and crawlability
- Structured data
- Backlinks and internal links
Different tools check different things, so their scores may not match. Treat a score as a guide to potential improvements rather than a definitive measure of SEO success.
Use Google Search Console to check search performance
Google Search Console is one of the most useful free tools for checking how your website performs in Google Search. After verifying ownership of your site, you can use it to:
- See which search queries show your pages
- Review clicks, impressions and average position
- Check whether Google has indexed your pages
- Find indexing and crawling issues
- Review Core Web Vitals and page experience reports
- Submit a sitemap to help Google discover your pages
To get started, open the Performance report and look at the queries and pages bringing people to your site. Search Console does not give an overall SEO score, but it provides real data about your visibility in Google Search.
Check page speed and usability with PageSpeed Insights
Google PageSpeed Insights analyses a specific web page on mobile and desktop. It reports on loading performance and offers suggestions for improving the page.
The report includes Core Web Vitals, which measure aspects of loading, responsiveness and visual stability. A good PageSpeed result can be useful, but it is only one part of SEO. Strong performance does not automatically mean a page will rank well; its content still needs to be relevant and helpful to visitors.
Test structured data with Google’s Rich Results Test
If your pages use structured data, the Rich Results Test can check whether Google can read eligible markup. Structured data may help Google understand information on a page and can make a page eligible for certain enhanced search results.
Passing the test does not guarantee that Google will show a rich result. Google decides whether and how to display these features.
Review your site with Lighthouse
Lighthouse is an auditing tool available in Chrome DevTools. It can assess a page’s performance, accessibility, best practices and search optimisation. To run an audit, open the page in Chrome, launch DevTools, select the Lighthouse tab and generate a report.
Lighthouse provides practical recommendations, but its results are not an official Google SEO score. Use the findings to identify issues, then prioritise fixes that improve the experience for your visitors.
How to check your SEO score step by step
- Set up Google Search Console. Verify your website and check the Performance and Pages reports.
- Test important pages in PageSpeed Insights. Review both mobile and desktop results.
- Check indexing. Use Search Console to find pages Google could not crawl or index.
- Test structured data. Use the Rich Results Test if your pages include supported markup.
- Run a Lighthouse audit. Look for technical and usability improvements.
- Review your content. Make sure each page answers the visitor’s needs clearly, accurately and thoroughly.
- Track progress over time. Recheck reports after making changes and compare trends rather than focusing on one score.
Should you use third-party SEO score checkers?
Third-party tools can be helpful for finding issues such as missing titles, broken links, slow pages or technical problems. However, each provider uses its own scoring system. A score of 80 from one service may not mean the same thing as 80 from another.
Use these tools to create a list of possible improvements, then verify important issues with Google’s own tools and your website data. Avoid making changes simply to increase a score if those changes do not help visitors or improve the quality of your site.
What matters more than an SEO score?
Long-term SEO depends on more than a single number. Focus on publishing useful, original content; making pages easy to navigate; ensuring your site works well on mobile devices; and helping search engines access and understand your pages. Monitor organic clicks, impressions, relevant search queries and conversions to see whether your work is making a meaningful difference.
Frequently asked questions
Does Google give websites an SEO score?
No. Google provides tools and reports for measuring specific areas, but it does not publish one overall SEO score for a website.
Is a higher SEO score better?
It can indicate that a tool has found fewer issues, but the score is only an estimate. It does not guarantee better rankings or more visitors.
How often should I check my website’s SEO?
Check Search Console regularly and review key pages after significant updates. For most websites, looking at trends monthly is more useful than repeatedly checking a score every day.
In summary
To check your SEO performance on Google, use Google Search Console for search visibility and indexing, PageSpeed Insights for speed and Core Web Vitals, and the Rich Results Test for structured data. These tools do not produce one universal SEO score, but together they can show where your website is working well and what to improve next.
8 Essential Tips for Evaluating Your Website’s SEO Performance with Google Tools
- Use Google Search Console to check impressions, clicks and rankings.
- Test page speed with Google PageSpeed Insights.
- Check mobile usability with Google’s testing tools.
- Review Core Web Vitals in Search Console.
- Use Google Rich Results Test to validate structured data.
- Check that important pages are indexed by Google.
- Inspect title tags and meta descriptions for key pages.
- Track organic traffic and rankings over time; Google has no single SEO score.
Use Google Search Console to check impressions, clicks and rankings.
Use Google Search Console to see how your website is performing in Google Search. Its Performance report shows how often your pages appear in search results (impressions), how many people click through, and your average position for different search queries. Review this data regularly to spot pages that are gaining visibility, queries with plenty of impressions but few clicks, and opportunities to improve your content or page titles.
Test page speed with Google PageSpeed Insights.
Test your page speed with Google PageSpeed Insights to see how quickly your website loads on mobile and desktop. Enter a page URL to view performance results, Core Web Vitals and recommendations for improvement. Use the findings to make pages faster and smoother for visitors, but remember that page speed is only one part of SEO and a strong score does not guarantee higher Google rankings.
Check mobile usability with Google’s testing tools.
Check mobile usability with Google’s testing tools to see how your pages perform on smartphones and identify issues that could frustrate visitors. Use Google Search Console to review any mobile-related reports available for your site, and test individual pages with PageSpeed Insights to check mobile performance and Core Web Vitals. Fix problems such as slow loading, text that is difficult to read or content that does not fit the screen. A mobile-friendly experience can support your SEO, but no single test gives your website an overall Google SEO score.
Review Core Web Vitals in Search Console.
Review Core Web Vitals in Google Search Console to see how real visitors experience your website’s loading speed, responsiveness and visual stability. The report groups page URLs by performance and highlights issues you may want to investigate. Use its findings to prioritise improvements, then check the pages again after making changes. Keep in mind that Core Web Vitals are just one part of SEO, not an overall Google SEO score.
Use Google Rich Results Test to validate structured data.
Use Google’s Rich Results Test to check whether Google can read the structured data on your page and whether it may be eligible for enhanced search results. Enter a page URL or paste your code to identify errors and warnings, then make any necessary fixes. Passing the test does not guarantee that Google will display a rich result, but it helps ensure your markup is valid and gives search engines clearer information about your content.
Check that important pages are indexed by Google.
Check that your important pages are indexed by Google so they can appear in search results. Use Google Search Console’s URL Inspection tool to check an individual page, or review the Pages report to spot indexing issues across your site. If a page isn’t indexed, check for errors such as a “noindex” directive, blocked crawling or a missing internal link, then request indexing once the issue is fixed.
Inspect title tags and meta descriptions for key pages.
Inspect the title tags and meta descriptions on your key pages to make sure they accurately describe the content and include relevant search terms naturally. Keep titles clear and distinctive, and write concise descriptions that encourage people to click through from search results. Google may rewrite these snippets, so treat them as helpful guidance rather than guaranteed text.
Track organic traffic and rankings over time; Google has no single SEO score.
Track your organic traffic and search rankings over time to understand whether your SEO improvements are working. Google does not provide a single overall SEO score, so focus instead on trends in clicks, impressions and page positions using Google Search Console. Checking these regularly gives you a clearer picture of your progress than relying on one score from an SEO tool.
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